Professional Education Programme (1970-76)
National Institute of Design (NID)
Ahmedabad, India
Certificate in Film Appreciation (1973)
National Film Archives of India
Film and Television Institute of India, Pune
Publications:
- The Relevance of Design in Indian Society - Deepankar Bhattacharyya
Published by National Institute of Design, India, in
Design Education in India - Retrospection, Introspection and Perception. Compiled and edited by I.S. Mathur
(pages 306-313)
ISBN: 978-81-86199-82-4
- Articles in: 'Thinking about Design'
Patents:
Most of the work referred to in this document are patented in my name including those whose rights have been transferred to client corporations or individuals.
Most of the work referred to in this document are patented in my name including those whose rights have been transferred to client corporations or individuals.
2013 - current
Strategic Design Consultant - Partner clients in developing user-centric problem discovery and solving processes that use design thinking as a strategic tool to identify opportunities; define problems; develop and execute creative solutions in the context of systemic challenges.
A user centric approach to finding opportunities for design and for business 2019 December – current – Appointed mentor at Startup Oasis a joint initiative of RIICO, Rajasthan’s premiere industrial promotion organization and the Centre for Innovation, Incubation and Entrepreneurship CIIE.CO at IIM Ahmedabad, India’s leading incubation and entrepreneurship centre. Startup Oasis is also a Department of Science and Technology, Govt. of India supported Technology Business Incubator.
2014 - current
Appointed member on Board of Studies, School of Design, DY Patil University, Ambi, Pune (Academic Year 2020-21)
2015 - current
Appointed Member of
Academic Council at Ajeenkya DY Patil University
The Academic Council will consider the Course Structure, Credit System, Syllabus of each subject and intake capacity of the courses to be started during the first year of operation of the University, approve the same and forward for final approval by Board of Management of the University.
11-05-2018 - Appointed as Subject Matter Expert, Board of Studies, DYPDC School of Design, ADYPU
2014 - 2022
Appointed adjunct faculty at:
- DYP-DC Center for Automotive Research and Studies, Pune
- Develop courses, Evaluate students and Teach as visiting faculty at various educational institutions including at:
11-05-2018 - Appointed as Subject Matter Expert, Board of Studies, DYPDC School of Design, ADYPU
2014 - 2022
Appointed adjunct faculty at:
- DYP-DC Center for Automotive Research and Studies, Pune
- Develop courses, Evaluate students and Teach as visiting faculty at various educational institutions including at:
National Institute of Design, Haryana
DJ Academy of Design, Coimbatore
DSK International Campus, Pune
National Institute of Design, Andhra Pradesh
Symbiosis Institute of Design, Pune
Indian Institute of Craft and Design, Jaipur
MIT Institute of Design, Pune
2015 - Invited Speaker and panelist at seminar on challenges in Design Education on the theme of 'Mapping the 21st Century Imagination'. DDS15, Industrial Design Centre, IIT Bombay, Mumbai, 14-15 June 2015
More details
2014 - Table Mentor at What's Next: Future of Design Education, a confluence organised by the Pearl Academy, New Delhi, Noida, Jaipur and Mumbai on 19 and 20 December 2014 at ITC Welcomehotel, Dwarka, New Delhi. This used the World Café format which was organised in four sessions each with a thematic keynote by a design thought leader, round table discussions and summary presentations that included four major themes and each had four sub themes that were discussed across eight round tables.
DJ Academy of Design, Coimbatore
DSK International Campus, Pune
National Institute of Design, Andhra Pradesh
Symbiosis Institute of Design, Pune
Indian Institute of Craft and Design, Jaipur
MIT Institute of Design, Pune
2015 - Invited Speaker and panelist at seminar on challenges in Design Education on the theme of 'Mapping the 21st Century Imagination'. DDS15, Industrial Design Centre, IIT Bombay, Mumbai, 14-15 June 2015
More details
2014 - Table Mentor at What's Next: Future of Design Education, a confluence organised by the Pearl Academy, New Delhi, Noida, Jaipur and Mumbai on 19 and 20 December 2014 at ITC Welcomehotel, Dwarka, New Delhi. This used the World Café format which was organised in four sessions each with a thematic keynote by a design thought leader, round table discussions and summary presentations that included four major themes and each had four sub themes that were discussed across eight round tables.
Design Thinking Workshops
- Symbiosis Institute of Business Management, Pune (2016)
- Ajeenkya DY Patil University, Pune (2014 - current)
- Conducted Design Thinking workshop at Sadhna Centre for Management and Leadership Development, Pune (2014)
- Design Thinking Workshops as part of 'Technology Entrepreneurship Programme' (TEP) - an initiative of Indian School of Business, Hyderabad and Andhra Pradesh Society for Knowledge Networks.
A series of 3 day workshops conducted at select engineering colleges in Andhra Pradesh and Telengana in 2014 - team member- Design Thinking Workshops as part of 'Technology Entrepreneurship Programme' (TEP) - an initiative of Indian School of Business, Hyderabad and Andhra Pradesh Society for Knowledge Networks.
2014 - 2016
Appointed mentor at DLabs at the Indian School of Business, Hyderabad
- workshop on UX/UI with students of innovation and intrapreneurship at Symbiosis Institute of Business Management, Pune (2015)
2014 - 2015 Appointed Consultant at:
- Pearl Academy - Delhi, NOIDA, Jaipur and Mumbai
1. JOB RESPONSIBILITIES:
1.1 Render advice on the curriculum development & design pedagogy in the area of Communication Design, Media & Film
1.2 Strategic advice on starting new courses.
1.3 Faculty & Senior Management mentoring / Counseling.
1.4 Identification / selection of talent / faculty for CMF and Foundation Design.
1.5 Deliver workshops / lectures to students in campuses as per mutually agreed Schedule.
1.6 Additionally, execute the following projects starting from 01 January, 2015:-
· Curriculum Design / development & roll out of 2 year PG Communication Design course.
· Curriculum Design / development & roll out of 2 year PG Foundation
· Conceptualize, operationalize/ execution of Master Class (generic / specific / international) for
School of Communication, Media & Film and School of Foundation.
School of Communication, Media & Film and School of Foundation.
1984 – 2013
2011- Appointed member of National Design Team - Dandi Memorial Project, Ministry of Culture, Government of India.
IIT Bombay is the Design Co-ordinating agency.
This memorial is conceived as an experiential journey recreating the spirit and energy of the Dandi March, to understand the Dandi March story and the methodology of satyagraha which finally led to India's freedom from colonial rule. It is expected to be complete in 2013, the inauguration being the arrival of marchers at Dandi from Sabarmati Ashram.
2010 - 'LOOK Back – LOOK Forward: HfG Ulm and Basic Design for India' (see Design for India blog)in Kolkata (28 September 2010), the organisers for which were National Institute of Design (NID), Ahmedabad – in collaboration with Goethe-Institut / Max Mueller Bhavan Kolkata, HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and Rabindranath Tagore Centre, Kolkata (ICCR). I was invited to participate in this conference, particularly the panel discussions on 'Multi Institutional experience of Basic Design and pedagogy propositions from experiences in design education' and the breakaway group discussions afterwards.
- Design Practice
1984-2014
Project Proposals to overseas clients
2013 - Design Proposal - Records for Life Design Contest, Bill & Melinda Gates Foundation, USA
2011 - The Murty Classical Library of India, Harvard University Press, USA
2008-2009 -
Omnia Botanica, Italy (Personal and Beauty Care)
Abrau Durso, Russian Federation (Alcohol and Tobacco)
Enka TC LLC, Russian Federation (Retail and Trade)
FONTI DI VINADIO SPA, Italy (Beverages)
AIGAM, Italy (Social and Charities Institutions)
CREOM, Russian Federation (Personal and Beauty Care)
FIAT S.p.A, Italy (Cars, Vehicles and Accesories)
Overture Software Lda, Portugal (IT and Computers)
OOO Vitomin Rus, Russian Federation (Store)
MALINA, Russian Federation (Card - Loyalty Programme)
MASmovil Telecom, Spain (Telecommunications and Mobile Operators)
EMI Music, United Kingdom (Entertainment and Art)
daddario.it.spa, Italy (Automobile sale and rent)
Founder and design principal, Images Communications, a design and consultancy firm
At Images Communications we work closely with our clients and their brands from inception, through development and continued support.
We have developed, executed and supported communication strategies for clients across media in many fields including hospitality, pharmaceuticals, infrastructure building, convergence technologies and processed food. The companies listed below indicate the range of our experience.
We have also done several exhibitions including the prestigious one for National Wastelands Development Board that was inaugurated by the then prime-minister Mr. Rajiv Gandhi.
We have also done several exhibitions including the prestigious one for National Wastelands Development Board that was inaugurated by the then prime-minister Mr. Rajiv Gandhi.
Our projects are in government, NGO and corporate sectors.
Clients include:
Ranbaxy Laboratories
School of Planning & Architecture, Delhi
All Season’s Foods
National Wastelands Development Board
Rediffusion Advertising
U.P. Twiga Fiberglass
Indian National Trust for Cultural Heritage - INTACH
Hotel Imperial
Herbal Specialities Limited
Ballarpur Industries Limited - BILT
Kirloskar Advanced Technologies
Birla Medical Technologies
Parivar Seva Sansthan
Development Alternatives
Prayas Foundation
Max India Limited
Dabur India Ltd
Dalmia Industries Limited
Dr. Reddy’s Laboratories
The Ford Foundation
Jawahar Niwas Palace, Jaisalmer
The British Council Division of the British High Commission
SAARC Golf Championships
Global Interline Golf Championship
The Cottage, Jeolikot
National Institute of Design
Eicher Good Earth Limited
IOL Netcom Ltd
Omaxe Ltd
Omaxe Ltd
Indian Institute of Craft and Design
- Design Education & Workshops
2012 - Peer reviewed the web course on visual communication by Prof. Raja Mohanty of IIT Bombay for National Programme on Technology Enhanced Learning Phase ll (NPTEL)
2009-2012 - Appointed Professor at MAEER's MIT Institute of Design, Pune, India in June 2009.
Developed curricula in graphic design; film & video.
Introduced, evolved and bench-marked new courses especially in the areas of Design Thinking, Semiotics, Infographics & Data Visualisation, Systems Thinking & Design, 'Design for Brands' and 'Communication for Rural India'.
Served till November 2012.
1998-2013
Developed courses and Taught as visiting faculty at educational institutions including at:
- Symbiosis Institute of Design, Pune
- MAEER's MIT Institute of Design, Pune
- Indian Institute of Craft and Design (IICD), Jaipur
- National Institute of Advertising (NIA), New Delhi
- IILM School of Design, Gurgaon
- Footwear Design Development Institute (FDDI), NOIDA
- Apeejay Institute of Design, New Delhi
- Guru Nanak Dev University, Amritsar
Conducted workshops and courses on behalf of National Institute of Design (NID)
Developed a workshop on design, innovation and creative thinking called Developing Fresh Viewpoints for institutions and corporations
Consultant to Asian Advertising, New Delhi
Clients included Delhi Cloth Mills, Festival of India Committee
Delhi Development Authority, Hotel Marina, Central Silk Board,
Ansals Group
1979 – 82
Consultant to SUVIK Gandhinagar, Gujarat. They were in the area of electronic
products. Designed their visual identity programme, a range of voltage stabilizers, electronic blood pressure monitors and their advertising and promotion.
Design of press handouts for VISHWAKARMA – an exhibition of handcrafted
Indian Textiles for the Festival of India celebrations, London.
Design of printed material for Calico group debenture issue.
Advertising for Calico Textiles.
Package system design for cali-bond, a synthetic resin adhesive.
Design and production of literature for Calico Museum of Textiles.
Member, Design team for Calico centenary celebrations.
Design and production of exhibitions and communication material for calico retail outlets.
Made a short promotional film to celebrate the Calico centenary year. concept: Ivan Chermayeff, animation: Deepankar Bhattacharyya on the Oxberry camera at NID, music: Vanraj Bhatia
Design and management of corporate identity programme for Calico group of companies (Sarabhai).
I also designed a new typeface based on the trademark for the exclusive use by Calico.
Internal communication material including forms and stationery which had grown to huge numbers over a hundred years was streamlined.
This was a comprehensive programme of developing a new identity and implementing it within all areas of the company’s operations.
consultant: Ivan Chermayeff (Chermayeff & Geismar). The new trademark was Ivan's design.
Participated in UNIDO-ICSID conference on ‘Design for Development’.
1977 – 78
Travel in southern and central India understanding, photographing and documenting rural life and resources in the areas of energy, shelter, implements, communications etc.
Photography coverage for the press of Jazz Yatra, Mumbai
Design of book covers for India Book House, Mumbai
Design of packaging for fresh frozen shrimps for ITC, Mumbai
India's 1st design magazine – INSIDE OUTSIDE, Helped start this with Sean Mahoney (editor) and Neera Benegal (asst editor), I was the designer for the 1st four issues
Design of packaging for export of automobile accessories
Design of visual identity for Chitra-dhwani, a film production company
Still photography for ‘Arvind Desai ki Ajeeb Dastaan’ a film by Saeed Mirza
Study of manufacturing and quality control processes in relation to design
of boxboard packages at Vijay Flexible Containers, Mumbai
Professional Experience as student at
1976 Signage system for Indian Institute of Management (IIM), Ahmedabad
– team member
Design of New Year greeting for IIMA
1975 ‘Sringar’ a traveling exhibition on Indian costumes for Air India
– team member with Dashrath Patel
Package design for Gabriel shock absorbers, Purolator filters and Victor gaskets
New Year greeting card for NID – team member
1974 Architectural graphics for showroom housing TATA trucks for Lakhia Brothers – team member with Vikas Satwalekar
Symbol design for Vibronics a company manufacturing ultrasonic equipment
Proposal for symbol design for Indian Telephones
1973 Signage system for Indian Dairy Corporation, New Delhi – team member
Design of shareholder certificate for Mafatlal Industries
Graphics for ‘3 Eves’ an environmental experience at NID
1972 ‘Nehru and New India’ – a permanent exhibition on Jawahar Lal Nehru
at Pragati Maidan, New Delhi for the 1st India International Trade Fair.
This was a recreation/reinterpretation of the original exhibition from the office of Charles & Ray Eames titled 'Nehru: His Life and His India' (mid 60s) in a permanent home.
– team member
Well said.
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